Scots back Burns tourism study
The Scottish government is backing a study into the economic impact of the poet Robert Burns.
A team at the University of Glasgow is looking at the potential of the Burns name to boost jobs in hotels, restaurants and tourism.Researchers will also examine how the worldwide appeal of Burns is already supporting Scottish business and jobs.
The research project will run until the summer of 2019, with an interim report ahead of the Burns season in January.
Professor Malcolm Pittock, of the Centre for Robert Burns Studies, said, "We need to understand the relationship between our culture and our economy more fully in order to maximise our already world-leading position."
Prof Pittock, pro-vice principal at the university, added: "With up to nine million people now attending Burns Suppers every year across the world and the recent decision by Norwegian Airlines to put his name on the tail fin of one of their planes, the global importance of Burns is established.
"What is important is to know now is the value he brings to the Scotland, and how he can be used to further enhance our economy.