2017 record year for West End theatres
For the first time since records began in1986, London’s theatre attendances topped 15m in 20127, according to the Society of London Theatre (SOLT).
Box office revenues exceeded £700m.
But though first half of the year showed a strong performance, there was a marked falling off in both attendances and revenue in the last quarter of the year, according to the SOLT report published today.
Overall, 2017 attendances were up 5.35% compared with the previous year, and revenue up 9.35%. The average ticket price was £47 and 77.5% of seats were filled.
“The box office figures are a testament to the creative strength of London theatre and cements the city’s status as the world’s theatre capital” said SOLT president Kenny Wax. “The industry has many reasons to celebrate but must remain cautious as we look ahead to the rest of 2018.
“It is heartening to have seen growth in audiences for both plays and musicals, however, the year is a tale of two halves with the industry operating in a tougher climate in the final two quarters.”