Hancock pledges £150m for creative industries

The government and the creative sector have clinched a £150m-plus deal to encourage growth in the sector.

The sector deal, agreed by DCMS and the Creative Industries Council and announced by culture secretary Matt Hancock, is to invest the money in creative clusters around the country to enable them the compete globally, into technologies via research into augmented reality and virtual reality, and in a careers programme to open up creative jobs to those from all backgrounds.

It is the latest in a series of sector deals introduced last year by the Department for Business, Energy and Industrial Strategy across industry to boost productivity, employment, innovation and skills through partnerships.

But the Creative Industries Federation, which has been urging the government to make an investment in the creative industries which are worth £100bn a year to the economy, has been guarded in its reponse.

“The creative industries sector deal is a welcome first step, highlighting the significant contribution our sector makes to UK innovation, productivity, and growth. But government's commitments cannot end here” its chief executive John Kampfner said. “We look forward to continued commitment in supporting the next generation of creatives which will ensure our creative industries remain world-leading.

“To this end, the federation will be leading on a creative careers campaign to showcase the richness and diversity of creative careers to young people, teachers, parents and carers across the UK. We will work closely with government to equip the next generation for future work."



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