Matthew Bourne’s tours to go green

Matthew Bourne’s New Adventures dance company is to collaborate with environmental sustainability agency Julie’s Bicycle to creative a creative green certificate for touring.

The company’s autumn tour ofSwan Lakewill be the first Creative Green certified tour, recognising environmental best practice in the cultural sector. In particular New Adventures will be working closely with Sadler’s Wells and Norwich Theatre Royal, already committed to green policies.

The announcement was made at this week’s Creative Green Awards, organised by Julie’s Bicycle, at which New Adventures won the creative green pioneer prize.

 “Touring creative work to audiences around the world has a considerable environmental impact” said Alison Tickell, CEO of Julie’s Bicycle. “At the 2018 Creative Green Awards we recognise New Adventures for its pioneering work to examine touring impacts and work in partnership with cultural venues to reduce those impacts and engage with their audiences. As the first touring company to do Creative Green touring we hope others will join in this climate action."

And Bourne added: “As one of the UK’s busiest touring dance companies, we visit theatres across the world and travel to very picturesque settings. I believe that it’s important to conserve the natural beauty around us and it is something that we’re very passionate about. We hope that our Green Adventure with Julie’s Bicycle will help us to spread the word to our wonderful presenting venues and audiences around the globe about how to lead more sustainable lifestyles, so that generations to come can continue to enjoy all that our planet has to offer.”

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