Grand Tour scheme worth £32m to Derbyshire and Nottinghamshire
Research shows nearly 2m visitors over two years
Research has revealed The Grand Tour programme of cultural events and exhibitions in Derbyshire and Nottinghamshire contributed more than £32m to the local economy in 2015 and 2016.
The research, undertaken by NGI Solutions on behalf of The Grand Tour consortium venues, was funded by Arts Council England’s Cultural Destinations programme, with support from VisitEngland and the local enterprise partnership
Four of the region’s major cultural institutions took part: Chatsworth, Derby Museums, The Harley Gallery and Nottingham Contemporary. Working with local tourism organisations, they created a modern cultural journey based on the concept of the 18th century Grand Tour, .with a wide variety of exhibitions.
These included Turner Prize-winning artist Simon Starling, Sir Peter Blake and performance artist Rose English, who showed their work alongside masterpieces from the venues’ own collections – offering an exciting mix of contemporary works and old masters. Other venues taking part included The School of Artisan Food, Nottingham Playhouse, Royal Crown Derby, Renishaw Hall and New Art Exchange.
Season 1 of The Grand Tour, attracted 461,818 visitors, spending a total of £7.5 million while Season 2 drew 1.2million, spending £24.46m, thanks to the increased awareness of the collaboration. Research showed that visitors to The Grand Tour were very positive in their recommendations, with more than 8 out of 10 visitors in both seasons saying they were either likely or very likely to recommend a visit. 8% came from outside of the UK.
The consortium has just received another £150,000 from Arts Council England’s Cultural Destinations fund, to present a new programme of cultural events and exhibitions across Derbyshire and Nottinghamshire venues in 2018.
Peter Knott, Midlands Area Director, Arts Council England said: “It’s great to see the economic impact of the project locally, The Grand Tour brought together partners from across the region to offer visitors a brilliant mix of the East Midland’s rich heritage alongside new contemporary art.”
Sam Thorne, Director, Nottingham Contemporary said: “This clearly demonstrates the value of cultural tourism to our region.”