Wayne Hemingway involved in new Flaxmill plan

Designer will brand restored Shrewsbury heritage building

Innovative designer Wayne Hemingway will be involved in marketing the historic Flaxmill Maltings at Shrewsbury.

He has been commissioned by Historic England to to create the brand for the Maltings, one of the most important industrial buiidings in England and seen as forerunner to the modern skyscraper.

The Flaxmill site is gradually being brought back to life through a careful restoration and refurbishment process, thanks to a £20.7m grant from National Lottery Heritage Fund.

Historic England has also organised a crowd funding campaign to save a cast iron coronet placed at the highest point of the site in 1897 to celebrate Queen Victoria’s Diamond Jubilee.

Hemingway has a recent track record of working with heritage destinations, including the 19th century amusement park Dreamland in Margate, and has been commissioned by City of York Council to create a tourism brand for the City of York.

Wayne Hemingway, founder of the Red or Dead fashion brand, said, “The great thing about this project for us is that Historic England, whilst being incredibly diligent about the regeneration, are ready to be bold and future-facing in their thinking about the next phases of use for the site.”

The Flaxmill site contains eight listed buildings including three at Grade I. First constructed in 1797 it was added to and altered over the years as its use changed. During the Industrial Revolution, the new spinning mill quickly became Shrewsbury’s largest employer with more than 800 men, women and children working there making linen thread from flax. After it closed in 1886 it reopened a decade later to produce malt for the brewing industry. Part of the building served as a barracks for soldiers during the Second World War and finally closed as a maltings in 1987.

The Main Mill at Flaxmill was the first building to have an iron frame. It was this British technology that led to the construction of ever taller buildings and gave birth to the modern skyscraper.




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