Creatives taking biggest financial pandemic hit

Creatives are being hit by “crippling inequalities across the country” that are not being addressed by the government, the Creative Industries Federation (CIF) says today.

It quotes new statistics showing creative freelancers, micro-businesses and those dependent on audiences for income are the hardest hit, with those outside London suffering the worst. The CIF calls for urgent action to be seen in next month’s Budget.

A survey of 800 practitioners and organisations shows that 63% have seen turnover fall by more than half, 75%  of those dependent on audiences a drop in income of more than half and  those outside London 8% more likely to experience of drop of more than 75%.

“What today’s statistics reveal is that there are still many parts of our sector that are facing real, significant hardship, particularly small businesses, freelancers and those reliant on audiences.” Said Caroline Norbury, the CIF’s CEO (pictured). “It is particularly worrying that the impact is being felt hardest outside of London, where we know the creative sector is likely to take longer to bounce back. 

She said our creative and cultural industries will be needed more than ever in the post-Covid rebuild, spreading opportunity more widely and driving growth. “Failure to act now could result in crippling inequalities across the country, with ramifications much broader than our sector. 

“Creative industries are the industries of the future. They drive job creation and tourism, while bringing joy to millions.  With the right spring Budget interventions, combined with innovative local solutions and an EU touring agreement that works for all parts of our sector, our world-leading creative industries can not only bounce back, they can be enabled to do what they do best: create, innovate and generate world-beating ideas that ultimately enrich our lives, communities and country.”

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