Rail boost for regional theatres

A railway company has teamed up with a group of regional theatres to boost their audiences following the Covid emergency.

Govia Thameslink, the UK’s largest rail company, is offering ticket discounts to customers who travel to the theatre by train through October and November in an initiative called  Entertrainment.

Pictured on St Albans Station are actors Adam Nicholls and Emma Wright

With theatres at last being able to give live performances, the rail company is coming to the aid of selected smaller theatres in Portsmouth, Chichester, Brighton, Croydon, St Albans and Cambridge, some of which are finding it hard to attract audiences back since the lockdown.

 “We’re very lucky to have so many great theatres on our network” said Govia Thameslink’s chief operating officer Steve White. “After being closed for over a year this is the perfect time to get behind the arts and enjoy live theatre once again. We’ve partnered with venues that are easily accessible by train and we hope our customers feel inspired to visit somewhere new this autumn while enjoying a brilliant show.”

Adam Nichols, artistic director of OVO at The Maltings Theatre in St Albans said: “We’re really excited to be part of the Govia campaign which is going to be a wonderful way to let people know what’s on at their local theatres and how easy it is to buy tickets – with a discount! We’ve got some fantastic productions lined up for our autumn season and we’re very much looking forward to welcoming audiences to The Maltings Theatre in the heart of St Albans.”

find out more about the #entertrainment partnership and book tickets, visit the following websites:


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