Merger creates Creative UK

The Creative Industries Federation and Creative England have merged today to become Creative UK, bringing together the advocacy work of one body and the investment expertise and practical support of the other.

The two organisations have been jointly led by Caroline Norbury as CEO since January 2020, who said that under the new brand the new organisation would be better able to connect, empower, invest, support and champion ideas in the creative sector.

“Our goal is simple: to cultivate a world where creativity is championed, valued and fundamentally nurtured” said Norbury, founder of Creative England. “To achieve this, we need to unite the creative sector, generating opportunities for creators and innovators to thrive, and equipping them with the tools they need to reach their full potential.

“Our new identity embraces the core values behind our founding organisations, while looking firmly toward the stronger future we want to foster for our sector. By coalescing the collective capabilities of Creative England and the Creative Industries Federation, and drawing on the insights and experience of our growing membership, we are perfectly positioned to have visible impact and drive real change. As Creative UK we’re continuing to champion great ideas and fly the flag for brilliance, investing in creative businesses, people and places to unleash innovation, unlock entrepreneurialism and level up all towns, cities and regions throughout the UK. 

“We believe in the power of creativity to shape the UK’s social, cultural and economic future and we are here for those who dare to imagine.”


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