Coventry steps into immersive space

Coventry, the current UK City of Culture, is to host the UK’s first permanent immersive digital art gallery.

The Reel Store will open in April 2022 in the former Coventry Evening Telegraph building’s one-time reel store where rolls of newsprint were once kept.

The main exhibition space is an 800 square metre fixed projection mapping canvas with 14 laser projectors accompanied by a spatially adaptive sound system. The first exhibition, Machine Memoirs: Space by Refik Anadol, is being produced in collaboration with NASA and uses artificial intelligence to reimagine images of space taken by NASA satellites and telescopes and the international space station. The photographs are being sorted by computer to create new interpretations of space.

“Having experienced some truly magical immersive art shows in Tokyo, Paris and London, I am delighted that Coventry, a youthful and pioneering city is launching The Reel Store with Machine Memoirs – a new way to experience the wonder of art” Chenine Bhathena, creative director of the Coventry City Culture Trust.  “Right now, Refik Anadol is leading the way in this field and we are proud and excited to be collaborating to deliver his first long running UK show. 

“In 2021 Coventry has hosted the Turner Prize, the world’s leading art prize. In 2022 Refik Anadol and Machine Memoirs will truly cement Coventry’s status as a major destination for ground-breaking visual arts experiences.”

Funded by the government’s Getting Building Fund through the Coventry and Warwickshire local enterprise partnership, Midlands Engine and West Midlands Combined Authority, the Reel Store has been supported by DCMS, Coventry City Council, The Patrick Trust, The Linbury Trust, Edward Cadbury Charitable Trust and Coventry & Warwickshire Chamber of Commerce.


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