Museums lose kids audience

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New figures show fall in under 16s.

There’s been a drop in the number of children visiting DCMS sponsored museums, according to new government figures.

Data released by the DCMS shows there was a 2.4% fall in the number of visits by children aged 16 and under, from 9.4 million in 2013-14 to 9.2 million in 2014-15. The Tate saw a particularly  large year-on-year fall to 562,000 visits from children in 2014-15 from 989,000 in the previous year. 

The 16 museums sponsored by DCMS also saw the overall number of visitors increase by 4.1% in 2014-15, from 48.7 million in 2013-14 to 50.7 million.

However several museums bucked the trend and saw a rise in child visits, including the National Gallery and the Horniman Museum and Gardens, both in London.

The Science Museum Group, which covers five venues including the Science Museum in London and the National Media Museum in Bradford, had the greatest number of child visits at 1.7 million – but this was down from 1.8m the previous year.

Education visitors by people aged 18 and under rose by 24.4% between 2013-14 and 2014-15 across all 16 museums.

Overseas visitors now account for 47% of all visits to DCMS-sponsored museums. This is up 10% from the previous year. Tyne & Wear Museums & Archives saw the number of overseas visitors nearly double year-on-year, with 42,882 in 2013-14 and 84,028 in 2014-15.

The data also show that self-generated income was £410.2m in 2014-15. This includes admissions to some permanent collections and temporary exhibitions, which

The data also show that self-generated income was £410.2m in 2014-15. This includes admissions to some permanent collections and temporary exhibitions, which increased by 15.9% year-on-year to £42.6m in 2014-15 across all 16 museums.

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